Publishers
Profit more from the audience you already have.
You’re earning from clicks that convert, but what about the ones that don’t? Okushon allows you to monetise the rest.
Okushon lets publishers monetise their existing audience by selling access to advertisers. Because this audience is already in the market to buy, advertisers pay a premium to reach them.
How it works
1
Collect traffic on your site
Visitors land on your site while researching products or services. Their activity is tagged for retargeting.
2
Build audiences for each ad channel
You segment tagged visitors into common audience groups for each ad channel.
3
Create custom auction on Okushon
List your audiences on Okushon. Advertisers bid for retargeting access, with auction rules set by you.
4
Highest bidder wins ad placement
The winning advertiser gains audience access and runs their campaign for the agreed time period.
Enhance your audience value
Don’t limit monetisation to ad space on your own site or social channels. Maximise audience value by selling retargeting access across our premium network of high-traffic platforms.
Manage your own account, or let us optimise things for you
3 work options to suit your preference, time & budget
DIY
You use Okushon to run your own auctions, manage campaigns, and stay in control, all for a simple platform access fee.
White Glove
We assist with auction setup, retargeting, campaign management, team training, and client acquisition, for a service-based fee.
Done For You
We install a lightweight ad server on your site, manage the auctions end-to-end, and share the revenue with you.
End-to-end features designed to streamline the process
Advertisers come to you
Get discovered through smart-matching, which pairs your audience listing with vetted advertisers actively looking for an audience like yours.
Get discovered by relevant, high-intent advertisers
Receive inbound interest, no cold outreach required
Save time with automated matching
Fast auction management
Rapidly list, re-list, and manage auctions with intuitive tools and reusable templates.
Launch new auctions in 2 minutes
Automate recurring auctions
Stay informed on bidder activity with notifications
Complete auction privacy control
Manage listing visibility with flexible privacy controls to decide which advertisers can see and participate.
Choose whether your auction is public or private
Restrict visibility to specific accounts for exclusive bidding
Ad creative storage and sharing made simple
Skip the back-and-fourth emails with our drag-and-drop library for easy ad creative editing and sharing between advertisers and publishers.
Store and share ad creative through the platform
Content is correctly formatted before you receive it
Easy team collaboration
Bring your whole team onboard, securely. Assign roles, manage permissions, and streamline collaboration at scale.
Share access without sharing logins
Stay across every auction your team is managing
Assign specific permissions for security
Manage everything, from anywhere
Designed to be mobile friendly
Fully optimised for mobile, ensuring seamless access from any device
Create, monitor, and update your auctions and teams on the move
Mobile friendly, so you can manage everything, from anywhere
Fully optimised for mobile, ensuring seamless access from any device
Create, monitor, and update your auctions and teams on the move
Fresh features dropping in Q3 2025
🚀 Coming Soon
Integrated billing and invoicing
Auction payments and invoices automated securely, so you’re never chasing.
Share access without sharing logins
Stay across every auction your team is managing
Frequently asked questions
Can I list the same audience more than once?
Yes. You can resell the same audience across different channels or time windows, maximising yield without compromising performance.
Can I choose which platforms my audience is sold on?
Yes. You decide which platforms each audience is made available for, based on what fits your traffic and what you believe advertisers would find most appealing.
Can I control which advertisers can bid for my audience?
Yes. You can choose whether your auctions are publicly available or exclusively invite only.
How do I find advertisers for my auctions?
You don’t need to. Once your audience is listed on Okushon, it’s automatically visible to all advertisers matching the category you’ve chosen. The more valuable your audience (size, intent, platform), the more advertisers it will attract.
How are payments handled?
Payments can be handled directly through Okushon, or invoiced outside of the platform. The choice is u to the Publisher. However we recommend through Okushon for speed and security.
How long does it take to get started?
Most advertisers and publishers can be live in under a day. Create an account, plug in your platform(s), and you’re good to go. If you need support, where here to help.
Can I get support to set up or run my account?
Absolutely. We offer two optional add-on services:
- White Glove: A guided onboarding service to help you or your team get set up fast, with expert coaching at every step.
- Done-for-You: We handle everything end-to-end, from listing to optimisation. You sit back, we take a commission on auction revenue.
Can I offer a single advertiser a direct deal?
Yes. You can choose if you ad space is available to one advertiser, a private group, or open to all users on the platform.